Burberry's Holiday 2017 campaign wasn't just another festive advertisement; it was a cultural moment. The pairing of Matt Smith, the charismatic actor known for his roles in *Doctor Who* and *The Crown*, and Cara Delevingne, the supermodel and actress who had already cemented her place as a fashion icon, proved to be a masterstroke. The resulting imagery, featuring Smith in a striking laminated tartan wool trench coat and a bold striped scarf, captured the essence of Burberry's heritage while simultaneously projecting a modern, edgy appeal. This campaign wasn't just about selling clothes; it was about selling a feeling, a mood, a sophisticated rebellion that resonated deeply with a diverse audience. Let's delve deeper into the success of this collaboration, exploring its impact within the context of Burberry's broader marketing strategies and Delevingne's own evolution as a brand ambassador.
The advertisement itself was a visual feast. The use of rich textures, particularly the glossy sheen of Smith's trench coat, contrasted beautifully with Delevingne's effortless cool. The campaign's overall aesthetic was a clever blend of classic Burberry elements—the iconic check, the refined tailoring—and a contemporary twist. Smith's character, imbued with a quiet intensity, perfectly complemented Delevingne's playful energy, creating a dynamic duo that captured attention and sparked conversation. The campaign cleverly avoided the saccharine sweetness often associated with holiday advertising, opting instead for a sophisticated and slightly rebellious edge that resonated with a younger, more discerning consumer base. This strategic departure from traditional holiday advertising tropes was a key factor in the campaign's success.
This campaign built upon Burberry's already established relationship with Delevingne. Her association with the brand extends far beyond this particular holiday advertisement. She has been a prominent face for Burberry, showcasing their fragrances and clothing lines for several years. Her role as the face of "Burberry Her," the brand's signature fragrance, solidified her position as a key figure in Burberry's marketing strategy. This long-standing partnership allowed for a seamless integration of Delevingne into the holiday campaign, leveraging her established credibility and strong connection with the brand's audience. The familiarity and trust built over time contributed significantly to the campaign's effectiveness. The campaign didn't need to introduce Delevingne; it simply utilized her pre-existing star power to elevate the overall impact.
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